Cited Advisory helps brands understand, shape and strengthen how they are represented in AI-generated answers. We combine AI visibility intelligence with senior-level reputation and business strategy to identify where a brand is being overlooked, misunderstood or outperformed–and what needs to change to earn greater authority, trust and citation.

The firm was founded by Lindsay Peterson, who brings 25 years of experience in corporate reputation, issues and crisis management, earned media, stakeholder relations, and executive visibility. She pairs that with hands-on generative AI expertise, having worked in Gen AI since 2023 and served as a Claude user and trainer since its beta-testing phase.

Lindsay is also a trained researcher, which grounds her reputation strategy in rigorous evidence, and a workplace AI expert, a rare combination that shapes Cited Advisory's approach today.