Consumer discovery has changed. Has your brand changed with it?
Your customers are increasingly asking AI what to buy, who to trust and which companies to consider. The question is no longer simply whether your brand can be found. It’s whether AI knows enough about your brand and trusts the right sources to recommend it.
Our proprietary methodology helps brands understand, build and measure the authority they need to earn their place in the answers shaping decisions.
Our ApproachThe Cited Engine
A proprietary methodology for building and strengthening brand authority in AI.
The Cited Engine is Cited Advisory’s four-phase approach to understanding how a brand is represented in AI-generated answers and systematically improving its position over time.
Understand → Define → Earn → Measure
We begin by establishing how AI currently understands, represents and references your brand and how that compares with the competitive landscape.
From there, we define the authority your brand needs to build: what it needs to be known for, trusted for and ultimately cited for.
We then identify the strategic actions required to strengthen the information environment surrounding the brand and build the signals of authority AI systems rely upon.
Finally, we measure how the brand’s position changes over time, creating an ongoing cycle of intelligence, action and optimization.
The result: a clearer understanding of where your brand stands in AI today, a strategy for where it needs to go, and a measurable approach to getting there.
Why Cited?
For decades, brands built visibility around how people discovered information: search, media, websites, social and word of mouth. Now, people are asking AI. And AI doesn't simply return a list of links. It interprets information, weighs sources and delivers an answer.
The brands that earn a place in those answers will have an advantage. The brands that don't may become increasingly invisible at the moment decisions are being made.
Cited Advisory was built for this new era of discovery.
Get Cited.
Contact us today to schedule a complementary discovery session.