The Cited Engine

A proprietary methodology for building and strengthening brand authority in AI.

The Cited Engine is Cited Advisory’s four-phase approach to understanding how a brand is represented in AI-generated answers and systematically improving its position over time.

Understand → Define → Earn → Measure

We begin by establishing how AI currently understands, represents and references your brand and how that compares with the competitive landscape.

From there, we define the authority your brand needs to build: what it needs to be known for, trusted for and ultimately cited for.

We then identify the strategic actions required to strengthen the information environment surrounding the brand and build the signals of authority AI systems rely upon.

Finally, we measure how the brand’s position changes over time, creating an ongoing cycle of intelligence, action and optimization.

The result: a clearer understanding of where your brand stands in AI today, a strategy for where it needs to go, and a measurable approach to getting there.